Three circular art pieces featuring abstract human faces, each with different color themes: yellow, pink, and red, set against a blurred gradient background.

The World

This professionalisation programme is for the artist who already has a developed body of work in any medium — but wants to commercialise it more successfully. Strategic, results-oriented, and focused on unlocking new career opportunities.


Build your own coaching package below.

"How To Pitch" Session (2 hours)
£55.00

How can you talk about your artwork more effectively, to sell and promote it?

Using an exercise based on narrative theory, I'll guide you in excavating the larger story behind your creations - so that you can present them more confidently to hook attention. You'll leave with an artist’s pitch (and/or bio) that feels polished yet authentic to you, for professional use.

Sessions take place in a location of your choice — a quiet café, or outdoors.

Network Expansion Session (2.5 hours) Network Expansion Session (2.5 hours)
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Network Expansion Session (2.5 hours)
£95.00

Want to grow your creative business’ reach, but find networking scary?

We’ll do a 1.5-hour walk around your neighbourhood, to identify partners and communities that feel organically related to your art practice. We’ll then devise an action plan for how each connection could help expand your business - creating new opportunities with zero cringe.

Involves walking. Location chosen together.

Preliminary Consultation (30 min) Preliminary Consultation (30 min)
Preliminary Consultation (30 min)
£0.00

Not sure if coaching is right for you? Let's find out.

This free online session is a chance to tell me where you are, what you're hoping for, and see if we're a good fit — before you commit to anything.

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Free Preliminary Consultation (30 min)

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2026

Client Journey: Emma

The Challenge

Emma is currently studying illustration at Duncan of Jordanstone College of Art and Design in Dundee. She came to Big Sis Coaching as she wanted to learn how to pitch her pieces more effectively to publication outlets, buyers, or other collaborators in the future.

A person writing in a notebook with a black ink pen, next to a tablet displaying a collage of black-and-white surrealist artwork, on a wooden table with a glass of water and some stationery.
A display board with a green poster titled "The Hero's Journey" showing a circular diagram of steps from "Call to Adventure" to "Return with Elixir" and illustrating the journey from "Known" to "Unknown" worlds. Surrounding are colorful notes with qu
Person with long brown hair, wearing a gray hoodie and blue jeans, sitting at a wooden table with papers and pens, resting their head on their arm, in a room with teal walls and a window.
Person holding red and white card with questions about art, bio, and personal connection, with colorful cards on table in background.
A collection of art and drawing tools on a wooden surface, including a white electric eraser, a mechanical pencil, a blending stump, a wide flat paintbrush, and a small wooden stylus.

What Happened During the Session

Using the theorist Joseph Campbell’s “Hero’s Journey” as a framework, I guided Emma in a reflective writing exercise to unpack the bigger story behind her creations: where her motivations as an illustrator came from; why she was drawn to using certain tools, symbols, and aesthetic styles over others; and the broader cultural themes that her portfolio was in dialogue with.

We then distilled these insights into a bullet point list summarising what Emma’s art was “about” - not only to her personally, but in the ways that it might touch on more universal themes and, thus, be of beneficial value to viewers. We ended by using this list to brainstorm a template pitch that Emma could keep building on in the years to come, so as to describe her creations and philosophy fluently in professional settings.

What Emma Said

"I really enjoyed this session. Shze-Hui was exceptionally well prepared, patient, and explained everything in a clear and encouraging way. The session was well structured and helped me better understand how to communicate the value and identity of my artwork.

I left with a much stronger sense of how to pitch both myself and my work with confidence. I would wholeheartedly recommend this session to any artist looking to develop their creative practice and gain greater confidence in presenting their work."